The article is both useful for those seeking a business website and for those seeking for website designers. Most people do not see their website as an extension of their regular business so they just build websites for egoistic reasons. They want to impress friends, relations, customers and all who cares to listen to them. Beyond that their website is just a clanging cymbal. That also explains why when the euphoria is gone; owners refuse to renew their website registrations after the very first year of their creation. It is then they realized that they do not need the website or, rather, they failed to harness the opportunity their website presents for them to make jaw-dropping profits.
As an enterprising entrepreneur, you need to know and understand how your website brings a whole new meaning to your business. Having a website is not just cost-efficient, it is the most effective marketing tool that allows a fast two-way communication between you and your customers; you receive an almost instant feedback and present vital company information and your customers are quickly notified of business updates which will be deeply appreciated by them.
You must understand that your website, unlike a conventional physical store, does not close by the end of the day so it also provides your business with a 24/7 online presence for your products or services. Potential customers can conveniently check out your business anytime they want and from anywhere in Ghana, Tokyo, Toronto, Nigeria, and even across the world.
So, What Things Do I Need To Consider Before Building My Next Business Website?
Now that you know how important your website is to your business growth, would it be nice to know how to make the best use of your website to make more profit and boost your business growth? Here are some extremely important facts you and your website designer might want to consider before implementing your business web design.
1. Who Are Your Audiences?
I have seen website owners that build websites for their own good and satisfaction. They do not consider the tastes, likes and character of their would-be customers. This is sad and it can be boring to your customers if you have contrasting interests with your customers.
Your targeted customers are your main web audience that must influence every decision for your web design. Make sure that every aspect of your website is geared towards an excellent customer experience. Remember not to put anything that might turn off potential customers and please remember to keep everything on your site simple. Remove all irrelevant things.
Always Consider The Following:
Your customers have very many options out there to choose from and they seem to want information very fast, so they may become impatient if your website loads too slow or have very confusing site structure and its pages are not easy to navigate.
Also avoid flashy colours and loud backgrounds that will render important texts unreadable.
Try as much as possible to strike a balance in your text and images; a page must not have more than 3-4 images and only a few, short paragraphs that are easy for customers to read – nobody wants to spend the whole day on the internet reading irrelevant things.
2. Your Website Content
Come up with a clear focus on what you want your website to do for you and you will gain a smooth and easy process in figuring out what information you want displayed throughout your business website. The following tips will help you with your content:
Only Display Relevant Information.
Swiftly deliver key points and place the most important information on the upper end of a page.
Display your contact information on conspicuous places so customers can easily contact you.
Update your content regularly with relevant content and information that will force visitors to come back. Services from a Search Engine Optimisation (SEO) specialist will give you a great deal of help on this.
3. Your Website’s Conversion
It makes no sense to have a business website on the internet when you don’t monitor the activities on the website. The main reason for putting up your website is to give out more information to customers and ultimately generate more sales for your business. Therefore, you want your website visitors to buy something from you as much as possible. Here are some tips to help you make the best use of your website in this aspect:
Highlight your Unique Selling Point (USP) or those that make your website stand out from the others. Shout it to the world.
Track everything happening on your website and apply analytical tools like Google Analytics to find out which parts of your website drive the most traffic and convert the information to your advantage.
Make your customer’s buying experience as easy as possible by providing different ways to purchase and ensuring simple and hassle-free payment process.